The Most Common Errors Made by Event Organizers

The top two reasons people attend large meetings are for educational programs and networking. All other reasons pale in comparison. Unfortunately, most of the effort involved in planning and executing these events is focused not on enhancing the value of these formal and informal learning opportunities, but on logistics.

Announcing: Arbor Surveys

Billions of dollars are spent each year on organizing and holding conferences. More money is spent by participants to attend the conferences in anticipation of being inspired, presenting, or making important connections. Much of that money is spent on advertising,...