7 Steps for DIY Audience Research
by Terry Linhart One of the most common inquiries we receive is to help a potential partner explore who their audiences are. Audience research is a persistent need for any organization or businesses. Even churches, synagogues, and nonprofit organizations would benefit...
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7 Steps for DIY Audience Research
by Terry Linhart One of the most common inquiries we receive is to help a potential partner explore who their audiences are. Audience research is a persistent need for any organization or businesses. Even churches, synagogues, and nonprofit organizations would benefit...
read more
Keeping Pace with the “Big Data” Frenzy
by Terry Linhart Attend any national gathering of research marketers and you will see a few seminars focused on the concern regarding "big data" and whether it is shaping future job opportunities. The concern for attendees is if there's a future for them in market...
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It’s the Golden Age of Events – And it’s Crowded and Noisy!
by Terry Linhart I've recently heard three different people say that we are currently in "the golden age" of events. I don't know who originated this idea, but it may be true. A golden age is a time that is a peak for a certain action, useful item (the leisure suit...
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