5 Meeting Trends that May Not be Trending in 2020

by Terry Linhart As we do various research projects, we collect data at all levels. And, since we conduct evaluations for conferences, conventions, and meetings, we see a lot of data regarding programmatic elements. We usually focus our work on the user experience...

7 Steps for DIY Audience Research

by Terry Linhart One of the most common inquiries we receive is to help a potential partner explore who their audiences are. Audience research is a persistent need for any organization or businesses. Even churches, synagogues, and nonprofit organizations would benefit...

Keeping Pace with the “Big Data” Frenzy

by Terry Linhart Attend any national gathering of research marketers and you will see a few seminars focused on the concern regarding “big data” and whether it is shaping future job opportunities. The concern for attendees is if there’s a future for...